Case Study Archives •
Feb '26
Why Apple’s ecosystem keeps people from drifting away
You’ve probably noticed it yourself: once someone has an iPhone, an Apple Watch slips onto their wrist, AirPods pop into their ears, and suddenly their laptop is a Mac. That’s not an acciden... << Continue >>
Case Study Archives •
Feb '26
Uber upended the way cities move by turning a smartphone into a dispatch center, a digital meter, and a ratings board. Riders saw wait times shrink, payments go cashless, and availability extend into neighborhoods taxis often skipped. Drivers gained ... << Continue >>
Case Study Archives •
Jan '26
Zara reshaped apparel retail by proving that design, manufacturing, and distribution can move in lockstep at unusual speed. What began in Galicia, Spain, under parent company Inditex, grew into a tightly run system that turns catwalk cues and street ... << Continue >>
Case Study Archives •
Dec '25
The 737 MAX story is about design choices, certification gaps, and how a company responds when those choices fail. Two crashes in 2018 and 2019 killed 346 people. Investigations identified problems in software, training, and oversight. Since then, Bo... << Continue >>
Case Study Archives •
Dec '25
Telemedicine has moved from pilot projects to routine care in many districts across India. Rural patients now use village-level centers or a simple smartphone to reach district hospitals and specialists within minutes. The shift did not happen by cha... << Continue >>
Case Study Archives •
Dec '25
Amazon has spent the past decade building one of the most sophisticated logistics networks on the planet, moving from a heavy reliance on carriers to orchestrating its own planes, middle-mile trucking, sort centers, delivery stations, and a dense lay... << Continue >>
Case Study Archives •
Nov '25
Kodak once defined consumer photography. The brand promised simple snapshots, vibrant color, and a reliable place to print memories. The company also produced groundbreaking science, from film chemistry to image sensors. Yet the same company that bui... << Continue >>
Case Study Archives •
Nov '25
Let’s talk about why Singapore’s Smart Nation programme keeps getting referenced in policy meetings and boardrooms around the world. It’s not just about gadgets or glossy pilot projects. It’s about building a dependable “digital operating s... << Continue >>
Case Study Archives •
Oct '25
Tesla didn’t invent the electric car, yet it reshaped how people think about owning one. The company tackled the two barriers that kept EVs on the fringe (range anxiety and sticker shock) by pairing high-efficiency vehicles with a fast, convenient ... << Continue >>